Fitbit Timeline Infographic

Centered around the history of Fitbit’s involvement in the smartwatch market, this timeline details all of Fitbit’s products from the company’s first-ever product to the Fitbit Versa. For the sake of keeping my timeline from becoming visually cluttered, I decided to focus on all major product releases. The sequence of events starts with the release of Fitbit’s first fitness tracker, and the launch of every flagship fitness tracker is noted up until the release of the Fitbit Blaze, which marked the company’s entry into the smartwatch market. Every event noted after the release of the Blaze refers to the launch year of a new Fitbit smartwatch that does not reuse the same name and exterior design. (For example, smartwatches like the Versa 2 and Versa 3 were omitted from the timeline.) The project was optimized for a tabloid-size page.